Mumazuva ano ari kukurumidza kubuda edhijitari, zvave kuwedzera kujeka kuti bhizinesi rega rega rave network yekushambadzira.Nekusimuka kwechirongwa chekushambadzira uye tekinoroji yeAI, kushambadzira kwedhijitari kuri kuita shanduko yakakosha.Sezvo makambani akawanda anogamuchira simba redigital out-of-home (DOOH) advertising, mikana yezvinangwa, zvekushambadzira zvemunhu zvinoramba zvichiwedzera.
Ari Buchalter, CEO paPlace Exchange, nguva pfupi yadarika akabatana nedhijitari Signage Nhasi mupepeti Daniel Brown kubvunzurudzo yekuteerera kuti vagovane ruzivo rwepasi rinogara richichinja rekushambadzira kwemasaini edhijitari.Muhurukuro, vakaongorora kuti chirongwa chekushambadzira uye tekinoroji yeAI iri kutsanangura nzira iyo mabhizinesi anobatana nevateereri vavo kuburikidza nemasaini edhijitari.
SeMukuru Mukuru wePlace Exchange, Buchalter anotarisira shanduko inotungamira yekushambadza kwedhijitari kunze kwemba, zvichimuita kuti akwanise kujekesa zvichangobva kuitika uye kufambira mberi muindasitiri.Nehunyanzvi hwake, Buchalter akapa nzwisiso yakakosha munzira idzo mabhizinesi anogona kukwidziridza programmatic uye AI tekinoroji kuti agadzire zvakanyanya kukonzeresa dhijitari signage kushambadzira mishandirapamwe.
Mumusika wemazuva ano wemakwikwi, mabhizinesi anogara achitsvaga nzira nyowani dzekumira kunze uye kutora pfungwa dzevatengi.Digital signage advertising inopa mukana wakasarudzika wekuita vateereri munzvimbo dzeveruzhinji, uchisvika kwavari pavanenge vari kunze uye nezve uye vanonyanya kugamuchira kushambadziro meseji.Nekubatanidza kushambadzira kwechirongwa uye tekinoroji yeAI, mabhizinesi anogona kugadzirisa mameseji avo, kunanga huwandu hwevanhu, uye kuyera kushanda kwemishandirapamwe yavo nehungwaru husati hwamboitika.
Imwe kambani iri kumberi kweiyi digital signage revolution ndeye Screenage, inotungamira masaini edhijitari anogadzira.Nekutarisa pakuvandudza uye yekucheka-kumucheto tekinoroji, Screenage iri kubatsira mabhizinesi kuvhura iyo yakazara mukana wedhijitari signage kushambadzira.Nekubatanidza hunyanzvi hwavo muhardware uye software mhinduro nesimba rechirongwa chekushambadzira uye tekinoroji yeAI, Screenage iri kupa mabhizinesi simba rekugadzira zvine simba, zvine hungwaru zvekushambadzira zviitiko.
Kuburikidza nekudyidzana kwavo nePlace Exchange, Screenage inokwanisa kupa mabhizinesi nzira isina musono, inoshanda yekutenga nekutengesa dhijitari kunze-kwe-imba yekushambadza heta.Nekushandisa tekinoroji tekinoroji, mabhizinesi anogona kuwana huwandu hwakasiyana hwemasaini edhijitari mikana, kusvika kune vateereri munzvimbo dzine vanhu vakawanda vane tarisiro, yakakodzera meseji.Nekugona kuyera kuita kwemushandirapamwe munguva chaiyo-nguva, mabhizinesi anogona kukwidziridza nzira dzawo dzekushambadzira kuti dzive nekukanganisa kwakanyanya uye kudzoka mukudyara.
Kupindirana kwechirongwa chekushambadzira, tekinoroji yeAI, uye siginecha yedhijitari iri kugadzirisa nzira iyo mabhizinesi anobatana nevateereri vavo munzvimbo dzeveruzhinji.Nekushandisa simba re data uye otomatiki, mabhizinesi anogona kuendesa mamwe akakodzera, ega mameseji kune vatengi, kugadzira zvine musoro kubatana uye kutyaira.Sezvo indasitiri yemasaini edhijitari iri kuramba ichishanduka, zviri pachena kuti tekinoroji uye AI tekinoroji ichaita basa repakati mukuumba ramangwana rekushambadzira.
Shanduko yekushambadzira kwemasaini edhijitari hairambike, uye kubatanidzwa kwechirongwa chekushambadzira uye tekinoroji yeAI yakavhura mikana mitsva yekuti mabhizinesi abatane nevateereri vavo nenzira dzine musoro.SeMukuru Mukuru wePlace Exchange, Ari Buchalter ari kumberi kwekushanduka uku, achipa nzwisiso yakakosha mukugona kwechirongwa uye tekinoroji yeAI muindasitiri yemasaini edhijitari.Nemakambani akaita seScreenage anotungamira mubhadharo mukugadzirisa zvikwangwani zvemadhijitari, mabhizinesi ane mukana wekusimudzira izvi kufambira mberi kugadzira mishandirapamwe yekushambadzira ine simba uye kusvika kune vavanovavarira kunyatsojeka uye kukosha.Iyo nguva yebhizinesi rega rega senge ad network yasvika, uye remangwana rekushambadzira kwemadhijitari rakazadzwa nemikana isingaperi.
Gamuchira ramangwana rekuonakutaurirana ne Screenageuye pupurira simba rekushandura ravanopa.
Nguva yekutumira: Jan-10-2024
