Munyika yekushambadzira, zviratidzo zvekunze zvedhijitari zviri kutora nzvimbo yepakati.Retail brands ari kuwedzera kutora programmaticDOOH (digital kunze-kwemba)kushambadzira kusimudzira kushambadzira kwavo uye kusvika kune vavanoda kuvateereri nenzira inoshanda.Screenage inotungamira yedhijitari signage mugadziri kumberi kwechimurenga ichi, ichipa ekucheka-kumucheto mhinduro dzemhando dzinotarisa kuita hukuru hukuru kuburikidza nekunze-kwe-kumba kushambadza.
Chirongwa chekunze chedhijitari chiratidzo chiri kushandura mutambo wekunze kwedhijitari zviratidzo, zvichibvumira mabhurendi kutora kushambadza kwekunze kusvika padanho rinotevera kuburikidza nedata-inotyairwa kunanga, kuyerwa kwepamusoro uye hunyanzvi hwekusika.Iyi tekinoroji iri kushandura nzira iyo mabhureki anobatana nevateereri vavo uye inoshandura mutambo munyika yekushambadza.
Pamusoro pemabhodhi echinyakare, mabhureki ezvitoro ave kushandisa hurongwa hwekunze-ye-pamba midhiya kuendesa yakanangwa uye yakakodzera mameseji ekushambadzira kune vatengi.Iyi tekinoroji inogonesa mabhureki kuendesa meseji chaiyo kune vateereri chaivo panguva chaiyo, ichigadzira yakasarudzika uye inobatika ruzivo kune vatengi.
Imwe yemabhenefiti akakosha echirongwa chekunze-ye-pamba media kugona kwayo kuwedzera data kuzivisa nzira dzekushambadzira.Nekushandisa data-chaiyo-nguva semamiriro ekunze, maitiro emigwagwa uye huwandu hwevateereri, mabhureki anogona kuendesa mamwe mameseji akakodzera uye anoenderana nenguva kune vatengi.Izvi hazvingonatsiridza kushambadzira, asi zvakare zvinowedzera ruzivo rwese rwevatengi.
Pamusoro pezvo, programmatic DOOH inopa kuyerwa kwepamusoro uye analytics, ichibvumira mabhureki kuti atarise mabatirwo emabasa avo ekunze-kwe-imba edhijitari signage campaigns munguva chaiyo.Muono uyu unogonesa mabhureki kuti akurumidze kukwidziridza mishandirapamwe yavo yekushambadzira, kuve nechokwadi kuti vari kugara vachiendesa mameseji ekushambadzira anobudirira uye ane simba.
Screenage iri kumberi kweiyi digital signage revolution, ichipa mabhureki ane ekucheka-kumucheto mhinduro kune avo ekunze ekushambadzira zvido.Semugadziri anotungamira wemasaini edhijitari, Screenage inopa huwandu hwakawanda hwezvigadzirwa nemasevhisi ekubatsira mabhureki kushandisa simba rechirongwa cheDOOH.
Tiine tarisiro yekuvandudza uye mhando, Screenage yakazvipira kubatsira mabhureki kuita hukuru hukuru nekunze kwedhijitari signage.Kubva pazviratidziro zvepamusoro-soro kusvika kune inodyidzana yekubata zviratidziro, Screenage inopa yakazara sutu yemhinduro kuzadzisa izvo zvakasiyana-siyana zvinodiwa zvemhando dziri kutsvaga kusimudzira kushambadzira kwavo kwekunze kwemba.
Muchidimbu, kusimuka kwechirongwa cheDOOH kuri kushandura maratidziro ekunze edhijitari yemhando dzezvitoro.Nekushandisa dhata-inotyairwa kunanga, kuyerwa kwepamberi uye hunyanzvi hwekugadzira, mabhureki anogona zvino kuendesa mamwe akakodzera uye ane simba ekushambadzira meseji kune vatengi.Semugadziri anotungamira wedhijitari anogadzira, Screenage iri kumberi kwechimurenga ichi, ichipa mabhureki ane ekucheka-kumucheto mhinduro kuti vatore yavo yekunze-ye-kushambadza kushambadzira kune inotevera nhanho.Sezvo indasitiri iri kuramba ichishanduka, zviri pachena kuti chirongwa chedhijitari kunze-kwemba kwave kugara, uye mhando dzinogashira tekinoroji iyi dzichava nemukana wakakura mukusvika kune vavanovavarira nenzira inoshanda uye inobata.
Gamuchira ramangwana rekuonakutaurirana ne Screenageuye pupurira simba rekushandura ravanopa.
Nguva yekutumira: Jan-17-2024
